Our Brand
Categories
Branding | Print & Media
All brands have to start somewhere. See
the building of our brand from logo creation to website design to other print & media branded materials.
Team Members
Sophie & Jack
Date Created
October 2021
Our Brand
Categories
Branding | Print & Media
All brands have to start somewhere. See the building of our brand from logo creation to website design to other print & media branded materials.
Team Members
Sophie & Jack
Date Created
October 2021
Project Goal
The goal of this project was to create a brand identity for Fat Black Cat Studio. This included creating our logo, choosing our brand's colours & typeface, and developing other print & media components.
Project Goal
The goal of this project was to create a brand identity for Fat Black Cat Studio. This included creating our logo, choosing our brand's colours & typeface, and developing other print & media components.
Since this project is the basis of our brand identity, we wanted to ensure all of its components represents our style and allows us to stand-out from the typical graphic design or advertising studio.
Why Fat Black Cat?
When selecting a name for our studio, we wanted to pick something unique. We bounced many ideas around until the saying “I work hard so my cat can have a better life” came to mind. Then we decided to name our studio after our furry team member, Lucky.
Since this project is the basis of our brand identity, we wanted to ensure all of its components represents our style and allows us to stand-out from the typical graphic design or advertising studio.
Why Fat Black Cat?
When selecting a name for our studio, we wanted to pick something unique. We bounced many ideas around until the saying “I work hard so my cat can have a better life” came to mind. Then we decided to name our studio after our furry team member, Lucky.
Brand Creation
Brand Creation
Brand Creation
Logo Sketching Process
We knew we wanted to make the icon simple and only use a single colour. This makes the icon easier to reproduce at smaller sizes without losing detail.
Logo Sketching Process
We knew we wanted to make the icon simple and only use a single colour. This makes the icon easier to reproduce at smaller sizes without losing detail.
Colour Palette
Fat Black Cat Studio’s colours were chosen to match the colours of our real life fat black cat and her collar.
Typeface
When deciding on a typeface, we chose one with several different weights to establish a hierarchy with headings.
Colour Palette
Fat Black Cat Studio’s colours were chosen to match the colours of our real life fat black cat and her collar.
Typeface
When deciding on a typeface, we chose one with several different weights to establish a hierarchy with headings.
Final Logo
The final logo is done in multiple versions to fit various situations. There are 5 versions of the Fat Black Cat Studio logo: horizontal, wide wordmark, vertical, icon, & narrow wordmark.
Final Logo
The final logo is done in multiple versions to fit various situations. There are 5 versions of the Fat Black Cat Studio logo: horizontal, wide wordmark, vertical, icon, & narrow wordmark.
Brand Guidelines
A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.
Brand Guidelines
A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.
Print & Media
Print & Media
Print & Media
Business Cards
Designed a 3.5" x 2" card.
Email Signatures
Made with interactive elements.
Business Cards
Designed a 3.5" x 2" card.
Email Signatures
Made with interactive elements.