Fat Black Cat brand guide mock up

Our Brand

Categories

Branding | Print & Media

All brands have to start somewhere. See
the building of our brand from logo creation to website design to other print & media branded materials.

Team Members

Sophie & Jack

Date Created

October 2021

View our sample files
Fat Black Cat brand guide mock up

Our Brand

Categories

Branding | Print & Media

All brands have to start somewhere. See the building of our brand from logo creation to website design to other print & media branded materials.

Team Members

Sophie & Jack

Date Created

October 2021

View our sample files

Project Goal

The goal of this project was to create a brand identity for Fat Black Cat Studio. This included creating our logo, choosing our brand's colours & typeface, and developing other print & media components.

Project Goal

The goal of this project was to create a brand identity for Fat Black Cat Studio. This included creating our logo, choosing our brand's colours & typeface, and developing other print & media components.

Since this project is the basis of our brand identity, we wanted to ensure all of its components represents our style and allows us to stand-out from the typical graphic design or advertising studio.

Fat Black Cat Studio

Why Fat Black Cat?

When selecting a name for our studio, we wanted to pick something unique. We bounced many ideas around until the saying “I work hard so my cat can have a better life” came to mind. Then we decided to name our studio after our furry team member, Lucky.

Since this project is the basis of our brand identity, we wanted to ensure all of its components represents our style and allows us to stand-out from the typical graphic design or advertising studio.

Fat Black Cat Studio

Why Fat Black Cat?

When selecting a name for our studio, we wanted to pick something unique. We bounced many ideas around until the saying “I work hard so my cat can have a better life” came to mind. Then we decided to name our studio after our furry team member, Lucky.

Brand Creation

Brand Creation

Brand Creation

Logo Sketching Process

Fat Black Cat logo sketches

We knew we wanted to make the icon simple and only use a single colour. This makes the icon easier to reproduce at smaller sizes without losing detail.

Logo Sketching Process

Fat Black Cat logo sketches

We knew we wanted to make the icon simple and only use a single colour. This makes the icon easier to reproduce at smaller sizes without losing detail.

Colour Palette

Fat Black Cat colour palette

Fat Black Cat Studio’s colours were chosen to match the colours of our real life fat black cat and her collar.

Typeface

Fat Black Cat typeface

When deciding on a typeface, we chose one with several different weights to establish a hierarchy with headings.

Colour Palette

Fat Black Cat colour palette

Fat Black Cat Studio’s colours were chosen to match the colours of our real life fat black cat and her collar.

Typeface

Fat Black Cat typeface

When deciding on a typeface, we chose one with several different weights to establish a hierarchy with headings.

Final Logo

Fat Black Cat horizontal logo
Fat Black Cat horizontal wide wordmark
Fat Black Cat vertical logo
Fat Black Cat icon logo
Fat Black Cat narrow wordmark logo

The final logo is done in multiple versions to fit various situations. There are 5 versions of the Fat Black Cat Studio logo: horizontal, wide wordmark, vertical, icon, & narrow wordmark.

Final Logo

Fat Black Cat horizontal logo
Fat Black Cat horizontal wide wordmark
Fat Black Cat vertical logo
Fat Black Cat icon logo
Fat Black Cat narrow wordmark logo

The final logo is done in multiple versions to fit various situations. There are 5 versions of the Fat Black Cat Studio logo: horizontal, wide wordmark, vertical, icon, & narrow wordmark.

Brand Guidelines

A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.

Fat Black Cat brand guideline preview

Brand Guidelines

A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.

Fat Black Cat brand guideline preview

Print & Media

Print & Media

Print & Media

Business Cards

Fat Black Cat business cards

Designed a 3.5" x 2" card.

Email Signatures

Fat Black Cat signatures

Made with interactive elements.

Business Cards

Fat Black Cat business cards

Designed a 3.5" x 2" card.

Email Signatures

Fat Black Cat signatures

Made with interactive elements.