Tourism Cochrane
Categories
Branding | Website Design
See the creation of Tourism Cochrane's updated brand identity.
Team Members
Sophie
Date Created
May 2020
Tourism Cochrane
Categories
Branding | Website Design
See the creation of Tourism Cochrane's updated brand identity.
Team Members
Sophie
Date Created
May 2020
Project Goal
The goal of this project was to update Tourism Cochrane's brand identity. This included updating their logo, updating the brand's colours & typeface, and designing website page prototypes.
Project Goal
The goal of this project was to update Tourism Cochrane's brand identity. This included updating their logo, updating the brand's colours & typeface, and designing website page prototypes.
Tourism Cochrane is the official tourist association of Cochrane, Ontario. Tourism Cochrane focuses on promoting and selling the region as a must-see destination for tourists, sports tournaments, delegates and business travellers.
Tourism Cochrane is the official tourist association of Cochrane, Ontario. Tourism Cochrane focuses on promoting and selling the region as a must-see destination for tourists, sports tournaments, delegates and business travellers.
Brand Creation
Brand Creation
Brand Creation
Initial Versions
When updating the logo, the client wanted to keep a similar look and keep elements of the old logo. They explained that the concept of their old logo was to represent nature and rivers.
Logo Evolution
We went through many different versions of the logo during the design process. Since Cochrane Ontario is a region known for it's polar bear habitat and a great place to explore nature, the these elements were both considered for the logo. It was important to them not to overly draw attention
to the polar bear.
Colour Palette
The colour palette of Tourism Cochrane was chosen to reflect the colours present in northen nature. The palette is quite limited and harmonious without any colour standing out to much from the others.
Typeface
Tourism Cochrane has both primary and secondary typefaces. The primary typeface used for headers and large text is Noto Sans JP. The secondary typeface used for paragraphs and small text is Roboto.
Initial Versions
When updating the logo, the client wanted to keep a similar look and keep elements of the old logo. They explained that the concept of their old logo was to represent nature and rivers.
Logo Evolution
We went through many different versions of the logo during the design process. Since Cochrane Ontario is a region known for it's polar bear habitat and a great place to explore nature, the these elements were both considered for the logo. It was important to them not to overly draw attention
to the polar bear.
Colour Palette
The colour palette of Tourism Cochrane was chosen to reflect the colours present in northen nature. The palette is quite limited and harmonious without any colour standing out to much from the others.
Typeface
Tourism Cochrane has both primary and secondary typefaces. The primary typeface used for headers and large text is Noto Sans JP. The secondary typeface used for paragraphs and small text is Roboto.
Final Logo
The final logo is done in multiple versions to fit various situations. There are 3 versions of the Tourism Cochrane logo: vertical, icon, and horizontal.
The final logo is also done in multiple colours to fit various backgrounds or situations when the full colour logo cannot be used.
Final Logo
The final logo is done in multiple versions to fit various situations. There are 3 versions of the Tourism Cochrane logo: vertical, icon, and horizontal.
The final logo is also done in multiple colours to fit various backgrounds or situations when the full colour logo cannot be used.
Brand Guidelines
A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.
Brand Guidelines
A brand guideline booklet was created to help use our brand consistently. Brand guidelines include sections such as: logo, typography, colour palette, & visual style.
Website Design
We were tasked with designing an updated look for the Tourism Cochrane website for the website developper to follow. We created a interactive prototype for the client to get a better preview of how their website will apear and function. To view the website prototype, click the button below.
Website Design
We were tasked with designing an updated look for the Tourism Cochrane website for the website developper to follow. We created a interactive prototype for the client to get a better preview of how their website will apear and function. To view the website prototype, click the button below.